LO2 - Treatment

This document shows the client that we have an understanding of the brief and we understand what we need to do. Additionally we can use a treatment to gain funding as they can see we are organised and know what we are doing.

Treatment

'What's he come as?' - The Mayfairs

The Brief:

We have to produce a new music video that promotes The Mayfairs. The video and the footage that we produce must be original. Additionally, the use of music must be original and with the correct permissions given by the copyright holder.

Target Audience:

Fans of the Indie Genre and enjoy local music. It is a very Niche target audience of ages ranging from 16-24. 60% male audience

Segment Synopsis and how it Relates to the Brief:

It will include clips from a live performance at a gig, as well as clips from the band recording their song in a studio. Band practice shots as well. Jump shots between these three scenes and a separate narrative. The narrative will be based around a man, who is clearly quite a social out cast as he his often mocked for what he wears, hence the title. A man is being mocked for his anachronistic fashion and he is telling the people, he doesn't wanna know them and he doesn't want them to know him, he doesn't care about them and doesn't want them to care about him. He is happy with his style

and he won't listen to anyone, however he seems to always end up on the wrong end of people. However, the Mayfairs take him in and accept him for who he wants to be, as he ends up at the gig and really enjoys their music. Because he is a social outcast, we will show his social struggles by presenting his hardships throughout the day, for example: When he goes to pubs people are clearly staring and mocking him behind his back, kids on the street make fun of him to his face as they don't respect his authority, cars stopping as the drivers are clearly shocked by his style, he has a flip phone from ages ago but people around him have very modern phones,

Contingencies: When we are filming outside, it could start raining quite heavily. However, as long as we protect the cameras, we can still film with the intention of using pathetic fallacy to further support our narrative. We will protect our cameras by covering them with plastic bags.

Something could happen which means one of the members of the crew suddenly can't make it, I can find someone who can be a reserve member of the filming crew who would also appreciate the experience should it be needed

Equipment

Cameras:

- 3x Canon 650D

- 1x Nikon D3100

Lens':

- 4x Kit lens; 18-55mm

- 1x 50m

- 1x 70-300mm

Other:

- Steadycam

- 3x standard tripod with video head

Locations

The Rocking Chair

The Greystones

The Washington

Cherry Tree

The Hammers and Pincers

Props And Models

The Mayfairs:

- George Vaughnan

- Eddie Gray

- Alex Harrison

- Callum Frazer
Actor:
- Jonathan Whittington

Main Actor

Background characters

Instruments - Drums, Guitars, Microphones

AMPS

90's pop sensation clothing

Alcohol, bottles of beer

Key Milestones

Planning:    Start: 6/1/16 Milestone: 15/1/16

- Narrative

- Permission

- Storyboards

- Location scouting

- Risk assessments

Filming:      Start: 8/2/16

Editing: Start: 29/2/16

Launch Date: 25/3/16

Health And Safety Considerations

- Wires - Trip hazard; make sure we are vigilant in our location

- Theft of equipment; give up possetion of equipment. Make sure equipment is not unattended.

- Weather conditions:

Camera damages

Ice, slip hazard; correct footware and surveying of immediate area

- Cars when filming on street - Be aware of traffic and members of public

- In urban areas needles can be hazardous

- Having emergancy contacts who know where you are and what you're doing

For every location we must complete:

- Location recce form. This is a form that will analyse the location and whether it is suitable to film in.

- Take photographic evidence that we have been to the location

- Risk assessment

Legal, ethical, scheduling and certification:

6. We must seek permission from the band in order to gain copyright permission to use their music. If we don't then we are breaking the law and could essentially get sued.



Distribution: We will be releasing our video on YouTube because it is a very well known, free and accessible too all users. It is also very popular with our target audience ensuring distribution is as successful as possible. Social media sites such as Facebook, Twitter and Instagram can provide free promotion and advertisement that is very accessible to the younger generation, which is our target audience. It also allows fans to get more included with the band member's lives which they will enjoy having and thus lead them to view the music more. Soundcloud is also an online, free service which allows us to upload the audio, and if people hear the audio, they may want to check out the video on YouTube. Spotify may not be a free service, but it is immensely popular so getting even a low level of publicity on Spotify could lead to a lot more people at least hearing the song, which due to the comedic name, will incline more people to check out our video. Audiences seeing the band at live performances at gigs around Sheffield could lead to the band getting more publicity, so for example, The Mayfairs could support one of the many constant supply of artists performing at The Plug near the City Centre which would get them a lot more attention so it will be promoting the song and therefore the video. Getting the right attention on popular magazines such as 'NME' and 'Kerrang!' have all the weekly buyers seeing The Mayfairs stuff getting them more well known to a similar rock band culture. TV channels such as 4Music will also help if they end up playing the song, many other people will see the song and the video from a whole other culture.